In 2019, the sales volume of new energy vehicles in China is expected to reach 1.7 million units.

On April 9, the latest data released by the Ride Federation showed that in March 2019, the retail sales of passenger cars in the national market reached 17.4 million units, down 12.1% from the same period last year; in January-March 2019, the total retail sales of passenger cars in the national market reached 5.578 million units, down 10.5% from the same period last year. In contrast, new energy sales rose to 111,000 units in the reverse market, with a 100.9% year-on-year growth rate. Industry experts predict that sales of new energy vehicles will reach 1.7 million units in 2019.
 

 
The data show that in March 2019, the production of narrow sense passenger cars was 2.03 million, down 7.4% from the same period last year; the wholesale sales of 1.17 million vehicles by manufacturers dropped 9.7% from the same period last year; the inventory of manufacturers increased by 86,000 units, and the inventory of channels increased by 157,000 units.
 
Specifically, in the TOP10 list of general passenger car manufacturers in March, FAW Volkswagen, SAIC Volkswagen and SAIC GM still ranked the top three, with sales of 155,500, 154,400 and 119,400 respectively.
 
In addition, the growth differentiation of major types of vehicles is still obvious, including car retail sales declined 12.0%, SUV retail sales declined 10.7% and MPV retail sales declined 20.2% year on year. Luxury cars grew 7.5% year-on-year, mainstream joint venture brands fell 12.3% year-on-year, and independent brands fell 15.7% year-on-year.
 
In fact, a number of automobile companies have responded to the new round of & ldquo; car going to the countryside & rdquo; policy, introduced car purchase preferential policies.
 
It is worth mentioning that in March, 111,000 new energy vehicles were sold, an increase of 100.9% over the same period last year; in January-March, 254,000 new energy vehicles were wholesaled, an increase of 137,000 units and a total growth rate of 117 wholesale vehicles..8%.
 
The CPPCC stressed that due to the tax characteristics of VAT and the pressure of deteriorating competition in the early period, even if the government announced price reduction, the actual terminal price of the car market would not change to 3%, and even some terminal car prices would increase after the implementation of the Sixth Emission Standard. Consumers should not have too high expectations for the price decline of car purchases. Rational consumption according to needs and purchasing power is a reasonable choice.
 
New Energy Vehicle Information Introduction:
 
Based on the big data of the Internet, & ldquo; shared economy, & rdquo; era is coming quietly, Zhejiang Left-middle-right Electric Vehicle Service Co., Ltd. (hereinafter referred to as & ldquo; Left-middle-right & rdquo;) launched the & ldquo; micro-bus & rdquo; to enter public life in a green and pro-people attitude.
 
It is understood that Left, Middle and Right, founded in 2013, is an innovative model for the application of new energy vehicles in time-sharing leasing, with the orientation of large-scale travel eco-service providers. First of all, it is implemented in Hangzhou Landing & ldquo; micro-bus & rdquo; mode. After five years of operation and development, more than 42,000 new energy vehicles have been put into operation in the left, middle and right regions, and nearly 30 in cities, of which more than 20,000 have been put into operation in Hangzhou. At present, all the vehicles used are Geely Global Hawk.
 
Recently, Ai Media Dialogue interviewed Zhejiang Left-Central-Right Electric Vehicle Service Co., Ltd. and opened a dialogue with Rao Zhenghua, president of Left-Central-Right, to understand the exploration of Left-Central-Right in the field of time-sharing leasing of new energy vehicles since its establishment.
 
Exploration Pioneer of New Energy Vehicle Based on Blue Ocean Action
 
& In the context of energy shortage, green travel and environmental pollution, the development of new energy vehicles has become a recognized industry development trend in all sectors of society. The era of automotive industry-lsquo; electrification, intellectualization, networking, sharing-rsquo; has come. & According to Rao Zhenghua, the opportunity for the birth of the left, the middle and the right lies in the urgent development needs of the new energy automobile industry in the world, especially in China.
 

 
& As an old-fashioned operation company, Left, Middle and Right have always been guided by data-driven. Left, Middle and Right are more rational in their development because they know more about market rules. They are constantly exploring and innovating, so that vehicles can return to rationality. At the same time, there is no lack of innovative spirit in their development. & According to Rao Zhenghua.
 
Compared with peers, the left, middle and right start early and have advantages in time. With a deeper understanding of public transport, they have more advantages in product definition and after-sales service placement than general platforms. Secondly, with the strong support of large shareholders Geely, the left, middle and right will have more capital and confidence on the road of innovation and development.
 
Over the past decade, with the acceleration of consumption upgrading, China's automobile industry has developed vigorously, and China has been the world's largest automobile market for 10 consecutive years. Chinese automobile enterprises represented by Geely have reached a new level in product development, production, manufacturing, sales and service, which has greatly improved the quality and efficiency of operation. In 2018, Geely's sales in China reached 1.5 million vehicles, ranking first in the sales of passenger cars of Chinese brands. At present, the state attaches great importance to the development of R&D and industrialization of new energy automobiles. Major automobile manufacturers also regard new energy automobiles as an important part of strategic development and a blue sea of opportunities for market development. In 2015, Geely called out the strategic slogan of “ Blue Geely Action ” that 90% of Geely's cars will be new energy vehicles or electrified products by 2020.
 
Rao Zhenghua told Ai MediaNet that as Geely Technology Group's strategic investment travel platform, left, middle and right hope to make revolutionary innovations in the public sphere, complete market education in a shared way, and quickly open up the new energy vehicle situation. And relying on Big Geely's understanding of the interconnection of all things, the left, middle and right will use more technological means and more intelligent application scenarios, even future driverless, to implant more life support into the needs.
 
Focusing on the whole life cycle, the company's business is adjusted to the old car renewal
 
As we all know, in recent years, there have been frequent storms in the shared economy, the aftermath of the failure of shared bicycles has not been smooth, and shared cars have also been frequently exploded. The outside world has also questioned the left, middle and right-hand ldquo, prospect and rdquo.
 
Rao Zhenghua also responded to the recent media reports of more than 3000 electric-ldquo, micro-bus-rdquo and Daku incidents.
 
& In fact, the normal iteration update of the left, middle and right micro-bus is the unreal report caused by the recent transformation and upgrading of the left, middle and right micro-bus. & According to Rao Zhenghua, all platforms, including buses and taxis, have their own requirements for vehicle upgrading, such as general operating vehicles, which will be scrapped in 5-6 years according to the regulations. Left, middle and right were founded in 2013. As the earliest group of enterprises to enter the field of shared automobiles, vehicles have just entered the node of renewal.
 
For future planning, Rao Zhenghua said that the left, middle and right will launch vehicles with longer endurance to meet user's personalized needs, which are also normal updates based on business needs and consumer needs upgrade.
 
2018 has also become a year of explosive growth of new energy vehicles. According to the latest "Research and Investment Analysis Report of China's New Energy Automobile Industry 2018-2019" released by iiMedia Research, China's new energy automobile production and sales exceeded 100% in 2018.With 10,000 vehicles, the production and marketing scale ranks first in the world for three consecutive years. China has formed a complete industrial cluster of new energy passenger cars.
 
However, the current Chinese new energy automobile industry is still not perfect, and the matching and utilization of the whole life cycle of new energy automobiles has also attracted the attention of the industry. Rao Zhenghua said that new energy vehicles have their normal life cycle and need to be updated and upgraded on time. Nowadays, new energy vehicles are at a critical stage of industrial development. In the future, we should improve the industry's awareness of the renewal and utilization of new energy vehicles throughout their life cycle, which is of great significance to promote the healthy and sustainable development of the new energy vehicles industry.
 
It's hard to make profits in the short run. How can we break through the painful period of burning money?
 
Sharing and burning money are inseparable. Compared with sharing bicycles, the investment of sharing automobiles is more burning money. At present, the sharing automobile industry is still in the stage of losing money, and short-term non-profit seems to have become the consensus of the industry.
 
& ldquo; Nowadays, the unprofitability in the industry is actually excessive money burning. & Rao Zhenghua believes that in recent years, some sharing platforms have been over-capitalized. After subsidies, they don't need money and expand blindly. They simply pursue the volume of users that sharing platforms can bring to them. In fact, users must be able to be valuable. Only by providing products that really need users, it is possible to really do it.
 
Rao Zhenghua believes that the future breakdown lies in returning to rationality, putting suitable vehicles on time-sharing, formulating appropriate product pricing and marketing strategies, and providing better services, which is the best way to break the situation.
 
Founded in 2013, the left, middle and right, as early entrants, have not found the perfect answer in terms of profitability. But it is worth mentioning that, from the current point of view, the long-term directional rental business of the left, middle and right is profitable, and the cost of coverage is not a problem.
 
& If a time-sharing leasing company wants to make a profit, it must work hard. & According to Rao Zhenghua, only when the left, middle and right are regarded as the standard private enterprises, can the profits maintain sustainable development and provide more services for the society. In the future, the left, middle and right will make some adjustments in time sharing, vehicle and rental. In the time-sharing leasing industry, although the left, middle and right are not the largest enterprises, they are the earliest start in the industry and the most willing to explore the time-sharing model. Left, middle and right will adhere to the market, user-oriented, and carry out some new layout.
 
For the future of time-sharing leasing, Rao Zhenghua said, & ldquo; with the progress of science and technology, such as 5G plus artificial intelligence, driverless technology, users can use AI technology to identify rental and return cars, and compare the data before and after, the results can be directly obtained, which will greatly reduce the degree of manual intervention and reduce operating costs. We are also concerned about the development of auto-driving technology. If this technology is applied in the future, when you are ready to start, as long as you make an appointment, the vehicle will automatically come to your boarding place, seamlessly docking with your trip, thoroughly solving the problem of the site and the pain point of people looking for the car. In the future, the car will come to you, even the station will not be needed, so as to truly achieve the free-to-use. ”
 
Overall Layout, Great Travel Ecology and Exploration of Commercial Vehicles
 
For a long time, the left, middle and right are integrated operators of new energy vehicles, focusing on how to provide a leasing service for the whole life cycle of new energy vehicles.
 
According to the data published by iiMedia Research (Ai Media Consulting), China's time-sharing car rental Research Report 2019 shows that time-sharing rental has a strong advantage in the 20-25 km range. With sufficient public transport resources, more than 60% of respondents still choose time-sharing car rental as a travel tool.
 

 
Ai media consultancy analysts believe that although the scale of China's car time-sharing leasing market is relatively small at this stage, time-sharing leasing services have affected the choice of travel tools for future users.
 
As a capital and operation driven travel mode, time-sharing leasing platform continues to face challenges, and 2019 is still a critical moment. In the future, how will the left, middle and right be laid out?
 
According to Rao Zhenghua, the left, middle and right will have a comprehensive layout of large-scale travel ecology in the future. While deepening the time-sharing leasing business, we will expand the long-term leasing business, explore the field of commercial vehicles, and provide customized logistics vehicle platforms for major customers, purchase by rent, lease and financial support.
 
& LDquo; let users from & lsquo; own a car & rsquo; to & lsquo; use a car & rsquo; the premise of consumer concept change is that we will provide a diversified travel platform, to come up with the core of behavior, to connect various life scenarios, to create a new travel ecology. & According to Rao Zhenghua, this represents a good blueprint for future travel.
 
In addition, the left, middle and right will be seamlessly docked with the municipal transport for a deeper layout, the subway, public transport, micro-bus scenarios are really applied.